Ea-Nasir from Ur didn't use Analytics - his tablets were made of clay! And you, what's your excuse?
Dealing with customer (dis)satisfaction is something much older than you think.
This tablet written in cuneiform contains a letter with the complaint of Nanni (a client) about the treatment that the businessman Ea-Nasir (from Ur) gave him. Literally a message on a tablet!
It was written almost 4,000 years ago! This is the worst of all client complaints that this businessman received, but the excavations in what was once his house revealed shelves full of other complaints...
Nanni wrote a complaint to Ea-Nasir that might as well be on Amazon. Or eBay. An excellent example of attrition.
“Tell Ea-nasir: Nanni sends the following message:
When you came, you said to me the following: “I will give Gimil-Sin (when he comes) fine quality copper ingots.” You left then but you did not do what you promised me. You put ingots which were not good before my representative Sit-Sin and said: “If you want to take them, take them; if you do not want to take them, go away!”
Let it be known that, from now on, I will not accept here any copper from you that is not of fine quality. I shall, from now on, select and take the ingots individually to my own property, and I shall exercise against you my right of rejection because you have treated me with contempt."
*NT: mina = currency type/unit of measurement
Ouch, that hurts.
Ea-Nasir had shelves full of data about his clients.
But without Analytics, his CRM had feet of clay.
What about your company, has it already worked with 2frame Analytics?
Text of the letter, in English: http://www.lettersofnote.com/2016/07/what-do-you-take-me-for.html
Originally posted on 12/05/2018