2frame Analytics' newsletters are back! This is the eighth in a series of articles on Analytics in Decision Making: Data-Driven Decision-Making Process - How to Ask the "Right Questions" (and Measure Them)? 2frame Analytics has here an interesting article about the importance of Analytics in the process of decision making based on data. Is your company actually using data to guide its decisions rather than using them to retroactively justify decisions already taken? Companie

Dealing with customer (dis)satisfaction is something much older than you think. This tablet written in cuneiform contains a letter with the complaint of Nanni (a client) about the treatment that the businessman Ea-Nasir (from Ur) gave him. Literally a message on a tablet! It was written almost 4,000 years ago! This is the worst of all client complaints that this businessman received, but the excavations in what was once his house revealed shelves full of other complaints... N

2frame Analytics' newsletter are back! This is the seventh in a series of articles on Analytics in Decision Making: Two Examples about Analytics 2frame Analytics addresses here two interesting articles about the importance of Analytics for decisions. The first one is about the cost of not using Analytics in decisions. The second one shows an example of Analytics that can be applied in other contexts. The fisrt article is about one of Sears' management decision. The core of th

When the client comes to 2frame Analytics for a project, the original client's question is not necessarily the question to be answered. 2frame Analytics' team digests, thinks, and re-elaborate the problem in order to finally have its solution designed and implemented to obtain the answer for the original problem. SOLUTIONS OVERVIEW by 2frame series is designed to show how this process happens: 1) how 2frame Analytics addresses the client's problem, and 2) how we provide the a

2frame Analytics' newsletters are back! This is the sixth in a series of several articles on Statistics in Decision Making: Who is already using Analytics? Questions, questions. Closing this triad of posts, one of the questions we heard most when introducing 2frame Analytics to new companies. For this Newsletter, we continue to draw inspiration from the book "Competing on Analytics, Updated with a New Introduction: The New Science of Winning," Thomas H. Davenport and Jeanne

2frame Analytics' newsletters are back! This is the fifth in a series of several articles on Statistics in Decision Making: Why compete using Analytics? Another of the questions we heard the most when introducing 2frame Analytics for new companies. For this Newsletter, we again sought inspiration from the book "Competing on Analytics, Updated with a New Introduction: The New Science of Winning," Thomas H. Davenport and Jeanne G. Harris. Why should I compete using Analytics? W