15 years


We help our clients to find their way out of their problems using data.

Discover real meaning in our client’s data, creating a solution that works.

Our suggestions work.


Bunches of data that seem to make no sense, accumulating for a long time, probably forgotten. And we find patterns in these data. With the patterns discovered, we can make predictions; solve basically all of the client’s questions.

But what about this feeling about starting with something chaotic and making it have some sense? Or even fix something that is not working, and make it work better? Smarter, more effective, and clever?


We enjoy it. That‘s why we work with Analytics.


Founded in 2005


Focus on the client, seeking solutions compatible with its needs and context


Accuracy and Quality


Promote the learning generated by the analysis team in a tangible and useful way for the client’s understanding



We look for patterns in client’s data, and we use these patterns to predict what will happen next.

We support decision-making, creating analysis to guide correct/adequate decisions.

No suppositions or guesses.



 - CRM
 - Database MKT
 - Direct Marketing
 - Market Research


Scientific/Academic Research


  - Consumer Goods




 - Colleges
- Universities




 - Banks
 - Insurance Companies
 - Collection Companies


Hugo Andrés Cruz Sánchez - Director

Bachelor in Mathematics by USP/Brazil, Master in Economics by EPGE/FGV-RJ/Brazil, Ph.D. candidate in Economics at University of Rochester, NY 


Worked in Quantitative Analysis at Unibanco Asset Management and with Mathematics and Statistics consulting for projects in several areas of market, and academic projects of undergraduate, master's and doctoral degrees.


Founding partner of 2frame and responsible for the technical area, he works with consultancy in Analytics since 2000.

Danielle Steffen Sánchez - Director

Bachelor in Statistics by ENCE/IBGE-RJ/Brazil, Specialist in Data Mining by PUC-RJ/Brazil


Worked in Planning, Business Intelligence, Database Marketing, Market Intelligence in companies like Brasif Duty Free (currently Dufry), BankBoston, Unibanco, AIG and BEMFAM.


Founding partner of 2frame and responsible for the commercial and marketing area.



C&D permeate the daily lives of all hierarchies (vertical) and instances (horizontal) in enterprises (e.g., companies, public bodies, scientific, among others). Some C&D are ephemeral, restricted in scope, or have a low impact, but others don’t (as we suppose from now on).


"If you can explain your problem to us, we can explore your data to find a solution."

When C&D may relevantly influence the performance of an enterprise, it becomes mister anticipate scenarios that may arise from each one of the C&D. However, little can be said about these scenarios and the process itself that generated them if this anticipation is not conducted in a systematic manner, subject to supervision and assessment, and mainly based on empirical evidence whenever possible.

Ad hoc criteria can justify certain C&D but are often sources of bias that are difficult to assess objectively. Since the use of ad hoc criteria is inevitable - justification of “trained feeling” - a more systematic approach, capable of supervision and assessment in anticipation of the scenarios that may arise from each of the C&D is justified as a cautious way to proceed.


This approach systematizes metrics for design and assignment of importance to each scenario linked to each C&D, as well metrics for performance supervision and assessment of actions arising.

Last but not least, this approach may falsify the process of anticipation and decision from the information collected on the performance of the actions resulting from past C&D's. The accumulation of such information enables the creation of reliability metrics in this process, leading to continuous revisions and improvement (learning).


We use Analytics to address C&D.


  1. First, we transform our client’s problems into mathematized problems - the complete cycle: the definition of the data to be collected, the collection methods, the metrics to be used, the analysis techniques and visualization of derived information, etc. - and we create a theoretical FRAME to the problem.

  2. Then we choose the most appropriate methods, with the most interesting results, according to the kind of problem.

  3. Oh, yes, then we produce the report. And the presentations. And we are always available to answer any questions. Always.

  4. We work with ongoing projects, specific projects, or even ongoing services.

Quick Analytics! by 2frame

Analytics. For real.

We need to talk about Analytics.


Acess now and know more about it.

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+1 (585) 290-3019

Skype: daniellesteffen

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